Principal media is reshaping the economics and the trust dynamics of our business.
Principal media buying has moved from a quiet industry practice to a very public flashpoint.
While much of the current discussion focuses on digital and programmatic channels, principal media spans the full media ecosystem, from traditional linear ch… [5155 chars]
Source: Adweek | Published: 2026-03-25T15:40:48Z
Credit: Adweek
