Home / Sports / LeBron James’ Business Partner Takes On New Role in Project B, NBA’s Upcoming Rival League

LeBron James’ Business Partner Takes On New Role in Project B, NBA’s Upcoming Rival League

Reports confirm LeBron James’s long time business partner is back with a new role to create a rival league to the NBA.

In the off-season, a photograph of LeBron James with Nikola Jokic’s agents went viral as they were reportedly discussing the formation of a rival league. That’s how Project B got the headlines, and it has already announced its women’s league, and now… [2838 chars]

Source: Essentially Sports | Published: 2026-03-25T06:51:01Z

Credit: Essentially Sports

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