Home / Business / Estée Lauder Buying Puig Doesn’t Pass the Smell Test

Estée Lauder Buying Puig Doesn’t Pass the Smell Test

When Estée Lauder Cos. acquired the Tom Ford luxury and beauty house three years ago, it bought a business model similar to its latest acquisition target, Spain’s Puig Brands SA. But a purchase of Puig, which has a market value of about €10 billion ($11.6 billion), doesn’t pass the smell test for the US firm’s shareholders.

When Estée Lauder Cos. acquired the Tom Ford luxury and beauty house three years ago, it bought a business model similar to its latest acquisition target, Spain’s Puig Brands SA. But a purchase of Puig, which has a market value of about €10 billion (… [549 chars]

Source: Bloomberg | Published: 2026-03-24T12:14:32Z

Credit: Bloomberg

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