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United Airlines Just Issued a Playbook for Any Business Staggered by Skyrocketing Costs

In a letter to employees, CEO Scott Kirby delivered a master class on boosting morale as he deals with the impact of surging jet fuel prices.

At those prices, United’s jet fuel bill this year will increase by $11 billion, he says—an ominous figure, considering “in United’s best year, we made less than $5 billion.”
But Kirby wants everyone at United to know their jobs are safe, the company … [1319 chars]

Source: Inc. Magazine | Published: 2026-03-22T17:52:27Z

Credit: Inc. Magazine

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