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Your stereotypes about Gen Z aren’t just inaccurate. They’re hurting your business

There’s a better way to sell to the coveted audience

The truth is, there is no Gen Z—not how we’ve come to define it. We’ve painted the generation as more socially conscious and purpose-driven, more addicted to technology, and credited (or blamed) them for new slang. We’ve complained that they don’t ta… [2049 chars]

Source: Fast Company | Published: 2026-03-20T10:33:00Z

Credit: Fast Company

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