Faire risked never turning its sky-high valuation into sustainable business — until a moment that caused CEO Max Rhodes to change his approach, he says.
This story is part of CNBC Make It’s The Moment series, where highly successful people reveal the critical moment that changed the trajectory of their lives and careers, discussing what drove them to make the leap into the unknown.
Most CEOs might be… [9458 chars]
Source: CNBC | Published: 2026-03-19T16:34:07Z
Credit: CNBC
