Home / General / How Salon Leaders Can Navigate Professional Salon Brands Expanding to DTC and Retail

How Salon Leaders Can Navigate Professional Salon Brands Expanding to DTC and Retail

As salon leaders, knowledge sharing enables us to make more strategic business decisions, evaluate brands, effectively protect our margins and better serve our clients.

In my time as a salon owner, I’ve seen some haircare brands that were once exclusively — or largely associated with — professional salon distribution expand their strategies to include direct-to-consumer (DTC) sales.
Two notable examples? According t… [6437 chars]

Source: Rolling Stone | Published: 2026-03-17T15:30:00Z

Credit: Rolling Stone

Tagged:

Leave a Reply

Your email address will not be published. Required fields are marked *