McDonald’s is doubling down on value with its new $3-and-under “McValue 2.0” menu to win back customers and build loyalty for the future.
That perception — not the prices themselves, but the perception — cost the company real customers and real revenue.
I’ve been writing about this strategy for nearly two years, including how McDonald’s rolled the dice and introduced $5 meal deals and … [722 chars]
Source: Inc. Magazine | Published: 2026-03-16T03:55:00Z
Credit: Inc. Magazine
