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How A $200 Million Pea Protein Business Is Fueling The Ozempic Generation

Since the 1980s, the Lorenzen family has grown its protein powder business, Puris, into an AgTech power player. Now the preferred supplier for food brands seeking craveable recipes for GLP-1 users—it’s helping America become ‘protein independent

As the Ozempic Generation seeks to make its calories count, one Minneapolis-based manufacturer of pea and soy protein powders has been quietly grown into an AgTech powerhouse amid shelves lined with protein-packed cereals, pastas and sports drinks.
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Source: Forbes | Published: 2026-02-27T05:00:00Z

Credit: Forbes

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