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How to Capitalize on Going Viral, Grow a Sustainable Small Business

Going viral brought new customers, but didn’t guarantee customer retention. The Chocbox founder shares how’s she’s building a lasting business.

For years, Brittany Nemandoust struggled to keep her small business afloat.
Chocbox, her DIY chocolate-making kit company, started as a pandemic project after shutdowns left her temporarily out of work as a dental hygienist. When she returned to the … [6892 chars]

Source: Business Insider | Published: 2026-02-26T22:26:46Z

Credit: Business Insider

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