Lou Cohen emphasizes AI’s potential in marketing, urging marketers to leverage it for improved audience segmentation and ad efficiency.
Lou Cohen, EY’s chief digital officer, said many marketers are not yet taking advantage of the benefits of artificial intelligence.
Cohen, who is also a professor at New York University, Yeshiva University, and Baruch College, said marketing is at an… [3550 chars]
Source: Business Insider | Published: 2026-02-23T22:18:26Z
Credit: Business Insider
