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Beware the business school case study: The cautionary tale of Southwest Airlines

The big teaching point from the Southwest cases is that competitive advantage isn’t about any single policy.

Cases can be useful and informative, but recognize that they aren’t reality. The companies featured typically require that the case writer submit the case to them for approval. That introduces survivor bias—whoever is still around at the time of publ… [1582 chars]

Source: Fast Company | Published: 2026-02-20T18:00:00Z

Credit: Fast Company

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