Home / Business / Ross Gerber Says Elon Musk’s Tesla Should Sell EV Business To Rivian, Says TSLA Brand Reduced To ‘Negative’

Ross Gerber Says Elon Musk’s Tesla Should Sell EV Business To Rivian, Says TSLA Brand Reduced To ‘Negative’

Investor Ross Gerber thinks Tesla’s brand value has declined due to Musk’s shift from EVs to autonomy/robotics.

Investor Ross Gerber, co-founder of Gerber Kawasaki, thinks that Tesla Inc.’s (NASDAQ:TSLA) brand value has declined significantly as CEO Elon Musk pivots away from the EV business to autonomy and robotics.
Negative Brand Value
In a post on the socia… [1436 chars]

Source: Benzinga | Published: 2026-02-17T09:08:04Z

Credit: Benzinga

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