Home / General / Taco Bell is thriving with Gen Z. Its CEO says that’s no accident.

Taco Bell is thriving with Gen Z. Its CEO says that’s no accident.

Taco Bell CEO Sean Tresvant told Business Insider how the brand has stayed relevant with younger diners while the rest of the segment has struggled.

Taco Bell’s growth story isn’t just about value — it’s about relevance.
As much of the fast-food industry grapples with cautious consumers and slowing traffic, Taco Bell has managed to stand out with younger diners. The Mexican chain’s parent company… [4467 chars]

Source: Business Insider | Published: 2026-02-14T09:14:01Z

Credit: Business Insider

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