If your market doesn’t exist yet, here’s how to build it while you’re developing a business.
When most founders begin their journey, they focus on a good product and the right market. But what happens when your customers don’t yet know they have a problem? What happens when there’s no market, even when you know you have a solution people nee… [5927 chars]
Source: Fast Company | Published: 2026-02-13T18:01:40Z
Credit: Fast Company











