Mattel and Hasbro both delivered disappointing forecasts for 2026. But Hasbro shares rose as much as 9% on Tuesday on the strength of its digital gaming business, and Mattel stock sank 30% premarket on Wednesday and was set for its worst intraday plunge in over four decades.
The contrasting reactions underscore a widening strategic gap between the two toy giants.
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While both are grappling with soft demand for traditional toys, Hasbro’s success in digital gaming has fundamentally altered its risk profile, tur… [2625 chars]
Source: Reuters | Published: 2026-02-11T12:28:16Z
Credit: Reuters
