PR should not chase attention; it should build trust at scale, and this guide shows how to choose an agency with the systems, proof and discipline to actually move your business.
If you are hiring PR because you want “more visibility,” stop. Visibility is not the goal. The goal is trust at scale. The right PR partner earns you credibility you cannot buy with ads, and the wrong one turns your story into noise. Your job is to c… [4974 chars]
Source: Entrepreneur | Published: 2026-02-10T19:00:00Z
Credit: Entrepreneur
