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I Left Amazon and Became Angel Investor: Made Me a Better Founder

After co-creating Amazon Alexa, William Tunstall-Pedoe became an angel investor. When he started his second business, he drew on the invaluable experience of his mentees.

This as-told-to essay is based on a conversation with William Tunstall-Pedoe, 56, an angel investor and founder based in the UK. This piece has been edited for length and clarity.
In 2012, I sold my first startup, Evi, to Amazon. It later became Alex… [3340 chars]

Source: Business Insider | Published: 2026-02-06T08:58:01Z

Credit: Business Insider

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