Bosch’s North America president told Business Insider the Super Bowl ad is part of a strategy to grow awareness and sales in the US.
Bosch has been in the US for more than a century, yet it remains a surprisingly fuzzy brand for many American consumers. The German industrial heavyweight is betting that the “Mayor of Flavortown,” Guy Fieri, can help change that as it pours billions… [3318 chars]
Source: Business Insider | Published: 2026-02-05T14:13:14Z
Credit: Business Insider
