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Oura CEO Says Its Subscription Model Is Here to Stay

Oura Health Oy, the popular smart ring maker, has no plans to abandon its subscription-based business model even as rivals experiment with cheaper hardware and no recurring fees.

Oura Health Oy , the popular smart ring maker, has no plans to abandon its subscription-based business model even as rivals experiment with cheaper hardware and no recurring fees.
In a recent interview, Chief Executive Officer Tom Hale said the subsc… [280 chars]

Source: Bloomberg | Published: 2026-01-30T13:00:28Z

Credit: Bloomberg

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