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CSUF business professor debunks sales myths his new book

Lorenzo Bizzi examines more than two-dozen elements involving sales in “Myths vs. Science of Selling.”

Bloodletting cures illnesses. The sun revolves around the Earth, which, by the way, happens to be flat. Handwashing is unnecessary for doctors. Mental illness is a moral failure. Left-handedness should be corrected.
These are but a few examples of co… [4530 chars]

Source: Santa Ana Orange County Register | Published: 2026-01-30T16:46:02Z

Credit: Santa Ana Orange County Register

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