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Snapchat Forms Separate Business for AR Specs

The move will ensure that Snap can maintain separation between its two business elements.

Snapchat is making the clever move to separate its glasses business from its main social/messaging app, ahead of the anticipated launch of its first AR-enabled Specs later this year.
As explained by Snap:
“Today we’re taking an important step to esta… [2721 chars]

Source: Social Media Today | Published: 2026-01-28T14:38:37Z

Credit: Social Media Today

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