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Puma’s long slide: the rise and fall of a German sports icon

Germany’s Puma and fierce rival Adidas have their roots in the very same house where brothers Rudolf and Adolf Dassler launched their shoe business a century ago, before a major fall-out between the siblings split the company in two.

From the split of the original company Geda, Rudolf founded Ruda – later renamed Puma – while Adolf founded Adidas. The two firms’ headquarters remain just a short walk from each other in the Bavarian town of Herzogenaurach.
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Source: Reuters | Published: 2026-01-28T05:07:02Z

Credit: Reuters

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