Even as Meta pours billions into AI, Mark Zuckerberg said ads will remain the company’s core business.
The numbers
$58.1 billion: Meta’s Q4 2024 ad revenue, up 24% year-over-year. Overall revenue was $59.89 billion, also up 24% year-over-year.
18%: The year-over-year increase in ad impressions delivered across Meta’s apps.
6%: The average increase in … [2838 chars]
Source: Adweek | Published: 2026-01-28T23:06:23Z
Credit: Adweek
