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Technology is helping car buyers have a better buying experience

A new study shows that most car buyers do not like tariffs and worry about affordability, but report better car buying experiences with dealers.

Despite affordability concerns, car buyer satisfaction reached record highs in 2025 due to new technology and streamlined processes.
Tariffs on imported cars and parts prompted 34% of new-car buyers to accelerate their purchase.
A majority of buyers … [5973 chars]

Source: Detroit Free Press | Published: 2026-01-26T11:03:41Z

Credit: Detroit Free Press

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