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How OpenAI Can Build a $25 Billion Advertising Business

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

To turn ChatGPT into an advertising juggernaut, OpenAI will have to convince Madison Avenue that a chatbot can actually sell.
Mark Mahaney, Evercore ISI’s internet research analyst, said this week that OpenAI could reasonably generate several billion… [7059 chars]

Source: Business Insider | Published: 2026-01-23T14:28:05Z

Credit: Business Insider

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