It used to be that marketing was the creative part of the business, but modern marketing is much more of a science because every decision we make is driven by data. But if you can’t trust your data, you can’t trust your decisions.
Jennifer Jackson is Chief Marketing Officer at Actian.
In most companies, marketing has quietly become the nerve center of the business. Every signal, whether it’s a click, a conversion or a complaint, flows through marketing. That vantage point is p… [6152 chars]
Source: Forbes | Published: 2026-01-13T13:30:00Z
Credit: Forbes
