The company reminds us that a great customer experience isn’t complicated. And as important as anything, they don’t just chase dollars. They chase and build relationships.
Sweetwater is an online retailer specializing in selling whatever musicians need, from instruments to audio equipment and lighting. In 1979, Chuck Surack founded the company in Fort Wayne, Indiana. It started as a mobile recording studio and over tim… [4620 chars]
Source: Forbes | Published: 2026-01-11T12:30:00Z
Credit: Forbes
