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How the US Army Is Using Influencers to Fix Its Recruiting Crisis

Business Insider was invited to observe a handful of influencers at Fort Knox while they made content during ROTC Cadet Summer Training.

In recent years, the US Army has faced a recruiting crisis, failing to add enough enlisted soldiers to its ranks.
Previously, the military has relied on expensive television commercials and marketing campaigns to help with recruitment. But as younger… [846 chars]

Source: Business Insider | Published: 2026-01-07T15:30:01Z

Credit: Business Insider

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