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How T-Mobile Uses AI to Drive Marketing Incrementality

T-Mobile’s Danny Medico tells the LA Times Studios why the “Un-carrier” is moving past last-touch attribution to find real business value with AI. Read the CES 2026 interview.

In a tech landscape where “AI” has become the buzzword of the decade, T-Mobile is moving past the hype to focus on the heavy lifting of data infrastructure. At CES 2026, Danny Medico, T-Mobile’s Director of Media and Analytics, sat down with Faith Pi… [2845 chars]

Source: Los Angeles Times | Published: 2026-01-07T23:22:42Z

Credit: Los Angeles Times

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