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Lee Soo-Man Wants Korea To Become ‘A Nation Of Producers’

SM Entertainment founder Lee Soo-man talks to Deadline about his new music label, A2O Entertainment, and embracing AI and technology.

Lee Soo-man‘s career has soared through what seems like three different chapters: First, he was a singer-songwriter in the 1970s, and then he founded Korean music giant SM Entertainment in the 1990s, launching some of the country’s most influential m… [9796 chars]

Source: Deadline | Published: 2025-12-19T14:46:12Z

Credit: Deadline

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