Winter doesn’t usually just put trucking companies out of business overnight. It exposes the cracks that were already there. That’s the core idea behind
Not panic. Not over-prepping. Control.
The Business of Winter Is the Business of Downtime
Some carriers think winter costs money because trucks break. That’s not totally true. Winter costs money because trucks stop moving.
In the masterclass, we walk… [5582 chars]
Source: FreightWaves | Published: 2025-12-18T21:26:01Z
Credit: FreightWaves
