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generated ads face new disclosure rules in South Korea

Mandatory AI labelling aims to protect consumers in South Korea while raising concerns about innovation and uneven compliance burdens.

South Korea will require advertisers to label AI-generated or AI-assisted advertising from early 2026, marking a shift in how the country governs AI in online commerce and consumer protection.
The measure responds to a sharp rise in deceptive ads usi… [991 chars]

Source: EUROPE SAYS | Published: 2025-12-18T09:11:29Z

Credit: EUROPE SAYS

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