Home / Technology / Beyond Traditional Commerce: GenAI’s Blueprint For Intelligent Engagement

Beyond Traditional Commerce: GenAI’s Blueprint For Intelligent Engagement

Does this customer-driven transformation truly impact the bottom line? Is there business sense in the adoption and implementation of an AI-led customer approach?

Anees Khan – Vice President – Wipro.
In my experience leading the AI & Immersive Operations business at Wipro, I’ve witnessed many waves of innovation around customer experience and service support for global retail organizations, but none as ground-… [6731 chars]

Source: Forbes | Published: 2025-10-24T00:00:00Z

Credit: Forbes

Tagged:

Leave a Reply

Your email address will not be published. Required fields are marked *