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Saudi Arabia’s Airline Joins Merch Race with Streetwear Range

Saudi Arabia’s national carrier has unveiled a clothing collection that blends streetwear with corporate merchandise, an unusual fashion foray for an airline whose business model has long mirrored the country’s strict moral and religious codes.

Saudi Arabia’s national carrier has unveiled a clothing collection that blends streetwear with corporate merchandise, an unusual fashion foray for an airline whose business model has long mirrored the country’s strict moral and religious codes.
Saudi… [389 chars]

Source: Bloomberg | Published: 2025-10-23T04:00:00Z

Credit: Bloomberg

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