Home / Technology / What’s That Smell? 11 New Fragrance Stores Open in New York

What’s That Smell? 11 New Fragrance Stores Open in New York

The brick-and-mortar fragrance business is booming: 75 percent of fragrance sales in the U.S. happen in stores. And over the past year, it’s seemed as if every other boutique opening New York City is a perfumer or a home-fragrance shop.

While sniffing via a screen is a technology yet to be cracked, the brick-and-mortar fragrance business is booming: 75 percent of fragrance sales in the U.S. happen in stores. And over the past year, it’s seemed as if every other boutique opening in t… [3422 chars]

Source: New York Magazine | Published: 2025-10-22T11:00:37Z

Credit: New York Magazine

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