Companies may be spending millions on marketing campaigns without understanding their direct business impact.
Email marketing tools, customer data and automation platforms, and social media and campaign management systems are all examples of martech. Their use and configuration vary by industry, Robert Tas, a partner at McKinsey & Company, told me. “For inst… [5809 chars]
Source: Fortune | Published: 2025-10-22T12:11:46Z
Credit: Fortune
