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How El Arroyo Turned a Roadside Stand Into a Business

What started as a roadside gimmick has turned into something much bigger.

Key Takeaways
What started as a fading marquee turned into a million-follower media platform, publishing company and hundreds of retail products.
By pulling off a statewide April Fool’s prank with Yeti and the governor of Texas, Ellis Winstanley prov… [4880 chars]

Source: Entrepreneur | Published: 2025-10-21T14:00:00Z

Credit: Entrepreneur

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