NBC is hoping for a business bonanza with a new deal for NBA games, but will have to bring broader audiences to matches once shown on cable networks
When basketball great Reggie Miller thinks about NBC’s long history of televising NBA games starting in the 1990s, “my hands start to tremble,” he confides recently during a press conference. “As a player, I had some of my best moments” on NBC, he ac… [7047 chars]
Source: Variety | Published: 2025-10-20T16:45:00Z
Credit: Variety
