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In China, global companies struggle as home-grown brands steal thunder

For many companies, business in China has changed for the long term as a fragile economy and sluggish consumer demand are forcing executives to rethink their brand strategy and compete with rising home-grown rivals.

Summary
Companies
China’s fragile economy takes toll on big companies
Executives concerned as economic woes weigh on bottom lines
Outlook uncertain as U.S.-China trade war saps confidence
LONDON/PARIS/AMSTERDAM, Oct 17 (Reuters) – For many companies,… [6472 chars]

Source: Reuters | Published: 2025-10-17T05:33:54Z

Credit: Reuters

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