The government’s first publisher witness, Advance Local VP of advertising technology Grant Whitmore, wants Google to sell both AdX and its publisher ad server, DFP. The DOJ is currently asking for a DFP sale only if other remedies don’t do enough. Whitmore says Google has demonstrated it can adapt to changes and maintain its dominance.
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Publishers have no viable alternatives to Google, witness testifies.
The government’s first publisher witness, Advance Local VP of advertising technology Grant Whitmore, wants … [666 chars]
Source: The Verge | Published: 2025-09-22T17:47:39Z
Credit: The Verge
