When employees view the business as a character with its own purpose, they buy into its future. This reduces friction and creates cohesion.
Founders often struggle to separate their personal identity from the identity of their business. When leaders blur those lines, they unintentionally create fragility: decision-making, loyalty, and culture can become dependent on one person instead of… [2658 chars]
Source: Forbes | Published: 2025-09-18T00:00:00Z
Credit: Forbes
