The quirky campaign offers one-day general admission passes for $20 cheaper than the standard price. “Our community goes to Costco on Saturdays and probably Home Depot afterward,” said festival founder “Riot Mike” Petryshyn.
Riot Fest is celebrating its 20th anniversary with an unexpected marketing move: selling discounted tickets at Costco.
Festival founder “Riot Mike” Petryshyn enthusiastically painted the picture of the quirky campaign, which he said was pitched to hi… [2323 chars]
Source: Chicago Sun-Times | Published: 2025-09-08T17:37:58Z
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Credit: Chicago Sun-Times
